Skaalvenn is a local distillery run by a husband and wife team. They built it from the ground up with a focus on local sources, from their grains all the way down to the manufacturing of their still. They wanted their identity to be a true reflection of their name. Roughly translated, that's Norwegian for "Cheers friend".
norse meets north
When creating the visual identity, we wanted to bring together the strong pioneering history of the Vikings and the stoic nature of Minnesotans. What emerged was a very Minnesotan twist on the iconic viking cap.
The goal when creating the label was to create something different, memorable and attention grabbing. Each spirit was given a personality to be featured as well as a proverb on the reverse side.