Robert Pflaum

Holy Family


The Holy Family Catholic Church prides itself in celebrating the traditional "smells and bells" while emphasizing the need for faithful discipleship. They wanted a bright and modern identity that honors the 2,000 year old tradition of Christian worship.


Window to the soul

The identity was based off of a window detail of the church. The 3 openings represent the Holy Family — Jesus, Mary, and Joseph.


Looking to the future by honoring the past

The colors, shapes and typography have all been influenced by ornaments and decorations that line the parish. This was to allow the identity to become an extension of the parish.